Run structured creative evaluations against methodologically sound synthetic panels — built from real demographic, psychographic, and behavioral data. No recruiting. No waiting. No guesswork.
Define respondent profiles by demographics, psychographics, purchase behavior, or media consumption. Import audience signals from Reddit communities, CRM segments, or build panels from scratch. Each synthetic respondent is grounded in observable behavioral data — not invented archetypes.
Build evaluation frameworks with Likert scales, forced-rank comparisons, open-ended qualitative prompts, and screener logic. Apply the same methodological rigor you'd expect from a traditional research firm — configured in minutes.
Results surface both top-line patterns and respondent-level qualitative texture. See where consensus forms, where segments diverge, and exactly why — with traceable reasoning behind every evaluation.
Traditional creative testing costs $15K–$50K and takes 4–8 weeks. Brandfield delivers structured, multi-respondent evaluations in under 60 seconds. Same methodological backbone. Radically different timeline.
Run your first study free